Succeeding Philippe Bourrier whose term of office was coming to an end, Stéphane Zanella, as representative of the Trade, was elected by the CIVR General Meeting held on December 14, 2020. Régis Ouguères was elected as Vice-President for Production at the same time. The new management team has taken over the reins of the Conseil Interprofessionnel des Vins du Roussillon as of today for a three and a half year term, which will end in June 2024.
Since its creation in 2001, the Conseil Interprofessionnel des Vins du Roussillon (CIVR) has been involved in the development of Roussillon Wines through four main types of mission : an economic steering mission, a research and experimentation mission, a downstream product quality monitoring mission and a collective promotion mission.
A MANDATE WITH ADVANCES FOR THE ROUSSILLON INDUSTRY
During its term of office, the outgoing team can congratulate itself for having contributed to the preservation of the Roussillon identity through all the actions set up by the CIVR.
In particular, a new collective signature was unveiled in 2020 “Les Roussillon sont là”Ⓡ / “Reach for Roussillon”Ⓡ, aimed at supporting the commercial development of Roussillon Wines on its various markets, both French and international, and as part of a global strategy to strengthen their reputation and image.
Despite a year 2020 marked by the global health crisis, the CIVR was able to play a key role in mitigating the economic consequences, in particular thanks to its intervention with the Region, which enabled all operators to submit a marketing assistance application.
« 2020 has been a difficult year for everyone, and especially for the operators, who need the Interprofession all the more to improve the collective reputation of Roussillon Wines. Our support role is key in this context to help them bounce back. Collective action must take precedence, in consultation with all the players in the sector, in order to guarantee and promote our “Roussillon” identity and build this new chapter of the CIVR together. “Stéphane Zanella
STÉPHANE ZANELLA : A PROCESS ALREADY UNDERWAY WITHIN THE INTERPROFESSIONAL SECTOR
As a member of the board of directors for the term of office that has just ended, in the position of treasurer of the CIVR from 2017 to 2020, Stéphane Zanella wishes to go beyond the role of representing the industry. He intends to rely on the CIVR’s operational team, led by Anne-Laure Pellet, its director, and all the elected representatives, including its Vice-President Régis Ouguères, who is also President of the Cave Terres Plurielles and ODG Côtes du Roussillon Villages, to carry out this collective action.
BIOGRAPHY OF STÉPHANE ZANELLA
After business studies at ESCP and an MBA at INSEAD, Stéphane Zanella worked for 10 years as a consultant in organization and strategy before joining the world of Wine. He then took over the management of the Club Français du Vin, then became Chairman of the Executive Board of Henri Maire, the leading producer and wine merchant in the Jura, before joining Inter Caves (Groupe Cafés & Vins Richard) as Managing Director until 2016. He then took over as General Manager of the Vignerons Catalans en Roussillon, a position he still holds today. Outgoing treasurer of the CIVR, vice-president of the Syndicat du Commerce en Gros des Vins et Spiritueux des Pyrénées-Orientales, member of the Board of Directors of Vinisud, Stéphane Zanella, now 50 years old, has thus maintained for nearly 20 years a very strong link with the world of wine, both professionally and personally.